Why MicroFarm Manager
Everyone else stops at the farm’s four walls.
Specialty farms juggle a sheet for sowing, WhatsApp for orders, a calculator for costs and a driver’s memory for routes. Here’s how much of the order → production → delivery loop each option covers.
Player
Order intakeProductionLast-mile delivery
Spreadsheets + WhatsApp
Tend
Microgreen Manager
Microgreens IQ + CoPilot
Local Line / Velosio-D365
MicroFarm Manager
Illustrative, based on each product’s public positioning.
Head to head
The status quo, and the incumbents.
| Player | Focus | Public pricing | Gap we attack |
|---|---|---|---|
| Spreadsheets + WhatsApp | DIY status quo | Free | No scheduling engine, no order → production linkage, no delivery |
| Tend | General market‑farmCSA software | FreePro $30/moEnterprise from $400/mo | Not built for short-cycle specialty cropsno grower-role mobile app or delivery module |
| Microgreen Manager | Microgreens‑nativeplanning | ~$15–25/mosingle tier | Single-operator toolno RBAC, no delivery, no ecommerce sync |
| Microgreens IQ + CoPilot | Cost‑per‑tray analytics | $29/mo bundle | Calculator-led, not an operating systemweak ops layer |
| Local Line / Velosio‑D365 | Wholesale orderingheavyweight ERP | $49/mo → enterprise | No production depth, or far too heavy |
| MicroFarm Manager | Specialty farmoperating system | Free → $19 / $59 / From $149 per mo | Order intake + production + last-mile delivery, as one loop |
The argument
The category anchors at $15–30 a month, and every incumbent stops at the farm’s four walls. MicroFarm Manager owns order intake, production and last-mile delivery — as one loop.